Old enough to have seen it before.
Honest enough to tell you.
I've spent two decades inside organisations. The tools have changed. The signal hasn't. There will always be a gap between what teams believe about their product and what's actually true in the market - and it needs someone outside the building to read it.
NextNextYear is founded by Rogier Brakshoofden, designer turned product geek with twenty years of experience inside some of the Netherlands' most-used digital products - mobility platforms, financial institutions, broadcasters. Discovery sprints on six-month deadlines. Design strategy for teams of eighty. Arguing for user reality in rooms that preferred comfortable assumptions.
We're a consultancy built around one idea: the most valuable thing an outside partner can give you is signal - a clear, opinionated view of what's coming that you genuinely cannot generate from inside your own story. Not a prototype. Not a redesign. Not a balanced overview of possible futures. A considered direction, grounded in what users actually do and where the market is actually going.
AI beyond the workplace tooling
AI is reshaping what products can do, how fast teams can move, and which assumptions about user behaviour are about to expire. We treat it the way we treat any signal: as something to understand structurally, not react to cosmetically. That shows up in the work.
The best team you could dream of
We bring in a trusted network of specialists - researchers, domain experts, and practitioners built up over years of working together - when the project calls for it. No overhead. No account-management layer. When you work with NextNextYear, you work with the people doing the thinking.
Does it have wheels?
The clients we work best with are scale-ups in mobility and adjacent sectors who've been building hard and are starting to feel their original story strain. They have traction. They have a team. What they need is someone who can see clearly from the outside, and tell them what they're missing.
