The human-centered product consultancy for mobility and new energy
We help mobility and energy companies build products worth building — today, and for the decade ahead.
our services
The Gap
AI is reshaping product categories faster than most roadmaps can track. What was true about your market eighteen months ago — who the real competitors are, what customers expect, what your product needs to do — may already be wrong.
That's hard to see from inside. When you're deep in building, outside signals don't reach you — not because the team isn't sharp, but because you're too close to your own story.
That gap is where we work.
What we do
Discovery
Getting your team from uncertainty to a clear product direction
AI maturity workshop
Understanding what AI actually changes in your market — the structural shift, not the productivity layer
Product analysis
Reading the gap between how your product is designed and how it's actually used
Outside in
A first outside-in view before you commit to a new roadmap
Assumption audit
Spotting the assumptions your roadmap is built on that nobody has tested yet
Friction map
Naming what's actually blocking your product from moving — when the answer isn't headcount or budget
Your team leaves with something to do — not something to think about.
